Driving Innovation: How ADS and AMAST Accelerate Product Development

Market leadership requires a deep understanding of customer needs and the ability to deliver innovative solutions. Some of our most advanced product innovations occur long before a product ever reaches production. Two teams—Advanced Design Simulation (ADS) and Advanced Materials and Strategic Technologies (AMAST)—are key to this effort, working together to improve product development, embodying the company’s core value of continuous improvement through innovation.

Advanced Design Simulation: Product Excellence Through Simulation

The Advanced Design Simulation (ADS) team uses advanced computer simulations to test and improve product designs before they are built. Computational fluid dynamics (CFD) and finite element analysis (FEA) are used to establish efficient designs. Through CFD simulations, the team can analyze airflow, optimizing product performance. Simultaneously, FEA allows them to identify potential structural weaknesses before creating a physical prototype. This approach delivers several advantages:

  • Reduces physical prototyping
  • Minimizes material waste
  • Accelerates time-to-market
  • Improves product performance and reliability

While initially focused on fan designs, the ADS team’s expertise extends across various product groups, helping to solve other design challenges involving heat and airflow.

AMAST: Improving Materials and Manufacturing

The Advanced Materials and Strategic Technologies (AMAST) focuses on material innovation and manufacturing techniques. Their approach includes three key areas:

Material Innovation: AMAST researches and tests new material technologies, developing components that are more durable, efficient, and cost-effective. By introducing advanced materials like high-strength polymers, they create lightweight, durable components tailored for high-performance HVAC systems.

Modern Prototyping: The team explores efficient manufacturing techniques that enable faster prototype generation with minimal waste. This approach allows for:

  • Quicker product iterations
  • Accelerates testing cycles
  • Reduces overall development time

Smart Analytics: Using analytical tools, AMAST reduces the time and resources required for generating technical content, code development, and data analysis during innovation.

A Collaborative Approach to Development

By supporting the product development teams with the design simulation expertise of ADS and the materials innovation of AMAST, the company ensures that Greenheck Group remains a leader in product design and innovation, keeping us at the forefront of our industry. This collaborative approach is a testament to the company’s unwavering commitment to Continuous Improvement through Innovation.

Driving Innovation: How ADS and AMAST Accelerate Product Development
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