Innovate or perish. Those three simple words spoken by Bob Greenheck still shape our company today. No matter the technology, Greenheck Group has always looked for new ways to do business better, smarter and more efficiently. The growth of Artificial Intelligence, or AI, is no different. In simple terms, AI is technology that can help sort information, find patterns, suggest ideas and speed up certain tasks. AI tools are already being explored and used in more parts of the company, and leaders continue to study how we can use them to keep improving, stay competitive and support future growth.
“We’re going to embrace it correctly for our business,” said Chief Information Officer Brian Funfar. AI is being used as a tool to help our teams get things done quicker, see things more clearly, reduce waste and make better decisions.
Think of it as the GPS (Greenheck Performance System) of the digital world. Just like GPS helps us find better ways to work on the shop floor, AI can help us find better ways to work with information, planning and decisions. Both support the same goal: helping Greenheck Group serve customers, grow and stay strong. But just like any work we do, the human touch will remain incredibly important. AI can help us move faster with tasks like sorting information or finding patterns, but people still provide the judgment, care, experience and accountability that make the work valuable.
Funfar described AI in a simple way: “It’s the smartest friend you’ve ever had that never thinks they’re wrong.” That is why the human role remains so important. AI can give a strong starting point, but people still need to check it, challenge it and decide what to do next. Responsible use also matters. That means using approved company tools, protecting Greenheck Group information and checking AI’s work before using it.
For example, AI helped organize the discussion that shaped this article. It helped pull quotes, which allowed the writing process to move about 10-15 percent faster than without its use. But people still asked the questions, reviewed the answers, checked the message and made sure the final story reflected Greenheck Group’s voice and values.
As the technology driving AI continues to grow and change, Greenheck Group will continue to grow and change with it — thoughtfully, carefully and in ways that help strengthen our company for the future.
